A silhouette in its own right, the PEUGEOT brand is proud to present the brand new PEUGEOT 308 SW. It has an expressive style with a racy profile and a sophisticated rear end. Efficient and ultra-modern without compromising on the essentials and expectations of customers in the compact estate segment. The new PEUGEOT 308 SW comes in several types of engine, rechargeable hybrids (HYBRID 225 e-EAT8, HYBRID 180 e-EAT8), petrol versions (PureTech 110 S&S BVM6, PureTech 130 S&S BVM6 and PureTech 130 S&S EAT8) and diesel versions (BlueHdi 130 S&S BVM6 and BlueHdi 130 S&S EAT8). Depending on the country, the new PEUGEOT 308 SW can be purchased on the brand's online sales site, for a 100% digital purchasing experience, trade-in, financing and a choice of delivery location.
The market and customers
The new PEUGEOT 308 SW is part of the C-segment estate, a market in which PEUGEOT has had a lot of success for many years. Although directly challenged by SUVs, this segment has remained constant since 2010, demand in Europe remains strong and sales forecasts are stable for the years to come. The estate car customer base is both the youngest and most dynamic in the C segment and is very attached to the silhouette. Represented by active couples, with or without children, who use their vehicle intensively (they are the segment's biggest drivers). They are very demanding and have many expectations, such as style, driving pleasure and technology, without compromising on volume and spaciousness.
The challenge for the new PEUGEOT 308 SW in terms of style was to provide character and desire, while offering excellent load volume. Like with the saloon, the structure's shape was optimised to design a very sloping roof and increase the area of material available to shape the rear without compromising the interior space. The new PEUGEOT 308 SW is a car with a strong personality that embodies the notion of style as the service of function. It has been designed to attract and draw the gaze towards an object whose prime objective is loading, space on board and practicality. The wheelbase is 55mm longer than that of the saloon, which adds to the slender silhouette and rear space.
Therefore the new PEUGEOT 308 SW rear end has the characteristic shape of the new PEUGEOT 308's side theme, sculpted in depth, which creates a pronounced light intake that presses the car to the ground, which is the key to its stance. The design of the side window inset, which falls faster than the roof, creates a variation in the material (thicker body colour) which gives the new PEUGEOT 308 SW a particularly dynamic silhouette in the segment.
The rear end features the ultra-thin full LED lights of the saloon, but without the black strip that links them on the latter, the new PEUGEOT 308 SW is instead seeking to increase the amount of perceived bodywork, especially at the rear flap, to reflect its added volume and draw the eye to the extra space. Like the saloon, the rear end has been designed to optimise the airflow pattern for aerodynamic performance. The skirt is particularly imposing, since it acts as an extension of the lower part of the sidewall like an aerodynamic deflector by breaking the air flow coming from the doors. At the front end, the new PEUGEOT 308 SW bears the new PEUGEOT brand crest in a grille that is entirely dedicated to it. Its presence is reinforced by the pattern of the grille which gradually converges towards it.
PERFECT FIT, efficient
The new PEUGEOT 308 SW benefits from high-level aerodynamics, with a Cx of 0.277 and an SCx of 0.618 m². The style of all body parts is optimised (bumpers, rear quarter panels, diffuser, body pillars, mirrors, underbody screens, etc.). The tyres on the new PEUGEOT 308 SW range from 16 to 18 inches, in Class A and A+ categories, for better smoothness, without sacrificing the brand's requirements in terms of benchmark road holding. In order to improve vibration absorption, the rigidity of the body is optimised by bonding structural elements. More than ever, driving pleasure is in the very DNA of this new PEUGEOT 308 SW, with exemplary road holding, top-of-the-range ride comfort, excellent driving pleasure and perfect handling in town with a turning radius between kerbs of 10.68 m.
PERFECT FIT, a warm and comfortable atmosphere
The seats in the new PEUGEOT 308 SW have been designed with well-being in mind and to highlight the quality of the materials used: scalable flecked fabric, technical mesh, alcantara, embossed leather and coloured nappa leather. On the GT versions, an Adamite-coloured signature thread laces through the seats, highlighting the dashboard, door panels and the foam pads on the console. The front seats have been awarded the AGR (Aktion für Gesunder Rücken) label, as standard or as an option, rewarding both ergonomics and range of adjustment. They can also be fitted with 10- way power adjustment with two memory settings.The wrap-around front seats can also be fitted with an optional 8-pocket pneumatic massage system with several differentiated programmes, as well as seat heating.
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