The Toyota Land Cruiser's status as an automotive legend is indisputable, with its heritage of achievement now spanning 70 years and more than 10 million sales across 170 countries and regions. Toyota's proud claim is that Land Cruiser is a vehicle that will "go anywhere and everywhere, and bring you back safe and well." Toyota revealed an all-new Land Cruiser, presented in an online world premiere hosted in Dubai. The Land Cruiser (300 Series) is the first new Land Cruiser SW (station wagon) model since the release of the LC 200 in 2007 and takes its place as the new flagship of the SUV range. The changes it brings are unprecedented.
With new Land Cruiser 300, Toyota is further reinforcing its credentials for Quality, Durability and Reliability (QDR) together with improved off-road performance and on-road capability, to ensure drivers are at ease with any route they take. The engines, transmission and platform are all brand-new and engineered to deliver a leap forward in performance both on-road and in the toughest off-road environments. Innovations and improvements - including world-first technologies - have been delivered without compromising any aspect of Toyota Land Cruiser's ability, targeting performance that people can trust to carry them safely and securely, on and off-road.
With this objective in mind, Toyota has made first use of a new TNGA (Toyota New Global Architecture) platform, the first to be designed for a body-on-frame vehicle. The GA-F platform preserves exceptional off-road capability while bringing new benefits in terms of body rigidity, strength and dynamic balance and helping deliver improved on-road performance as well. It provides the basis for introducing new technologies, reducing weight, lowering the vehicle's centre of gravity, improving safety and enabling new designs for the exterior and interior.
There are significant advances in safety, from the inherent robustness of the vehicle's construction and its sophisticated systems for secure driving in challenging conditions, to additional and upgraded active safety and driver assistance systems provided by second generation Toyota Safety Sense. The ability of the Pre-Collision System to help avoid an accident has been increased so it is now able to detect pedestrians (day and night-time) and bicycle riders (daytime) in the car's path. When turning at junctions, PCS can also recognise potential collision hazards with both oncoming traffic and pedestrians crossing the road into which the vehicle is heading. The new Toyota Land Cruiser 300 adopts a new Parking Support Brake, which recognises obstacles in front and behind the car when moving slowly in a car park and approaching vehicles and pedestrians when reversing out of a parking space.
Land Cruiser Heritage
The Toyota Land Cruiser has a proud history of providing safe and secure performance for 70 years. It can trace its history back to the original Toyota BJ model of 1951, which demonstrated its ability to tackle tough conditions by becoming the first vehicle to climb to the sixth checkpoint on the slopes of Mount Fuji. Having proved its strength, it was recruited for use as a police patrol car across Japan. This was the beginning of Land Cruiser's tradition of providing safe and secure performance - a tradition that can be considered the foundation for Toyota's status today as a mobility company.
Global cumulative Land Cruiser sales have reached around 10.4 million, its reputation built on consistently high levels of reliability, durability and off-road performance. These qualities have made the Land Cruiser an indispensable tool for people living in remote regions and equipped it as a vehicle that can be trusted to help in humanitarian aid and disaster relief efforts. Toyota will launch the new Land Cruiser from summer 2021.
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